What type(s) of SEO work will you do?

There are three facets of SEO. The most effective companies use all three as components for a more comprehensive SEO strategy. The three facets include User Experience (UX) , Technical SEO , and Off-page SEO.

How can you incorporate your strategies to build a strategy for my medical practice?

A common misconception: SEO is a one-size-fits-all solution. If that’s what you think as well, you have to change your mindset. In order to be successful in your SEO efforts, the SEO company that you choose should have an idea as to how your medical practice approach the healthcare industry- specifically the specialty that you have.

How long will it take before I see results?

A successful and effective SEO strategy takes time. However, it’s not an excuse for your SEO company to not be able to provide an estimated time frame for results. You should expect to see results within six months if you hired an experienced and legitimate SEO agency.

How are you going to approach mobile?

In 2018, Google announced that they are in the process of moving to a mobile-first index which means being mobile-friendly is extremely important. Therefore, this topic has to be part of the conversation when you discuss the overall SEO strategy for your medical clinic.

How do you conduct keyword research?

Keyword research requires understanding user intent. It means that you’re seeking to understand what the users are looking for when they type in a keyword phrase and if it has a relevant content catered to the reason behind the search. Make sure that you have a conversation with the company you’re interviewing about the tools and methods that they’re using in order to determine the keyword intent.

What tools do you use?

Asking them what tools they use isn’t that important. The real question should be - why do they use those tools. SEO experts will use quite a few tools to conduct audits and complete tasks. Here are sample follow-up questions you can ask: What tool do you use to monitor rankings and why? What tool do you use to conduct a competitor’s analysis and why? What tool do you use to conduct keyword research and why? What tool do you use to monitor backlinks and why?

How will you send me progress reports and what will they entail?

It’s important that you’re in the loop about the progress the SEO company is making. You can always ask for a sample progress report from their other clients so that you’ll know what to expect. Also, by checking their portfolios, you can be assured that they’re the real deal. And don’t forget to ask them how they can customize reports to better cater to your own goals and KPIs. You’ll want a report that’s easy to read, yet detailed. Do not settle for companies that aren’t detail-oriented when it comes to reports.

What can I contribute to ensure success?

Every legitimate SEO agency knows that they can’t do it without asking for previous data from you. To be able to do the job right, they need detailed information about your industry, your target market, your clients/consumers, your short-term & long-term goals, your KPIs, and other digital marketing platforms that you’re using that could affect your content and other marketing efforts.