Millennials and Gen Z prefer medical practices that provide convenience and patient-centric care. They are constantly paving new ground when it comes to lifestyle, politics, culture, and health care is not an exemption. They pose new opportunities and challenges for both medical marketers and healthcare providers. Here are some ways you can personalize the patient experience for Millennials and Gen Z.
Provide Digital Means to Communicate
Having an online presence to capture Millennials and Gen Z patients may not be enough. Your social media, website, patient portal, and application must enable your patients to communicate with your medical practice. For example, emails for sharing the necessary medical forms they have to complete and live online chat with your staff for queries. Providing digital communication services shows great promise in engaging successfully with Millennial and Gen Z patients.
Telehealth is the new healthcare normal. Even before the global pandemic, telehealth solutions were already paving their way to accommodate the younger generation. Healthcare providers should provide more opportunities and means for their telehealth solutions. According to a study, Millennials and Gen Z prefer doing almost everything online. Your telehealth should also let your patients book their appointments, refill prescriptions, and receive healthcare reminders with it. A majority of Millennials and Gen Z also prefer to monitor their health indicators using remote technology.
Nontraditional Treatment Solutions
Most Millennials and Gen Z are unhappy and dissatisfied with traditional treatment solutions such as check-ups and in-clinic care. As a result, they are turning to nontraditional solutions.
They are also looking for nontraditional health care options for mental health problems. Some of these nontraditional treatment solutions are yoga, vitamins, supplements, and online therapy.
Provide convenient and on-demand access
Personalizing the patient experience for Millennials and Gen Z needs a unique combination of technologies, flexibility, and outstanding customer service. You have to remember that they won’t hesitate to change providers where they can get a better price, value, and patient experience. Start offering 24/7 access to your services and telehealth services to your practice.
Partner with the Right Team
Let’s boost your patient volume and improve your online presence with our digital marketers. DrCatalyst can triple your patient volume by utilizing top digital marketing strategies, all while staying HIPAA compliant. Yes, it’s possible!
HIPAA compliance doesn’t have to be a roadblock in achieving your branding and marketing goals. Talk to our marketing experts and let’s start building your stellar online reputation TODAY.