Millennials, the tech-savvy generation, have high expectations for healthcare in utilizing the latest technological innovations. They grew as digital natives that are expecting transparency, speed, and convenience in almost everything they do. These digital needs and expectations are hastily evolving healthcare. Here are what millennials expect from your medical practice:
1. Online Presence
Everything else is online and your practice should be too. Build up your online presence by setting up your website, social media accounts, and posting medical blogs to educate your patients. Your online presence is helpful for non-urgent health concerns or simple health queries. Patients can easily reach out to you and give their reviews.
Millennials prefer researching health conditions and searching online for medical practices before booking an appointment. According to studies, 50% of millennials and gen-Xers base their decision in selecting care providers based on online reviews compared to baby boomers.
2. Healthcare E-commerce
Millennials will always prefer shopping online. They will be more likely to purchase your health plans online than offering it to them at your practice. You can also post your vitamins, supplements, and IV therapy plans on your e-commerce website.
It applies to choosing their health insurance plan too. When given the alternative, 55 percent focus on premiums when choosing a plan. They are also less loyal to the brand and would change plans to save money. They are not so sure when it comes to knowing their plan, from coverage to benefits and their financial obligation, including how co-insurance, FSAs, and HSAs operate. It simply emphasizes the need for a further online movement to educate millennials about these things.
3. Healthcare Application
Mobile applications and digital options for patient engagement are a must for a tech-savvy generation. 71% of millennials want access to their health records, receive appointment reminders, and schedule appointments through an app. 60% of them prefer telehealth and virtual consultations to in-person. In addition, two-thirds prefer post-care follow-ups via email or text message instead of phone calls or chatbots.
4. Great Customer Service
Other than convenience, great customer service is paramount for attracting millennial patients.
They will prefer a medical practice with great customer service to someone nearer with a bad one. Your customer service reflects the quality of your healthcare services. It is at the forefront as patients call in for their queries or booking an appointment.
5. Price Transparency
Price transparency is a burning issue in healthcare and among millennials. According to a survey, millennials often request cost-estimates before availing services than seniors and boomers. They will always check prices at multiple locations before deciding. However, millennials and Gen-Xers often forgo care due to high costs.
6. Convenience and Self-Service
Millennials consider themselves accountable for their own care rather than relying on an unsatisfactory health system. According to a survey by the Kaiser Family Foundation, 45% of 18 to 29 year-olds and 28% of 30 to 49 year-olds have no primary care provider (PCP). It is a huge difference compared to 85% of older generations having a PCP.
Partner with the Right Team
Let’s boost your patient volume and improve your online presence with our digital marketers. DrCatalyst can triple your patient volume by utilizing top digital marketing strategies, all while staying HIPAA compliant. Yes, it’s possible!
HIPAA compliance doesn’t have to be a roadblock in achieving your branding and marketing goals. Talk to our marketing experts and let’s start building your stellar online reputation TODAY.